We are a London-based brand, founded by Sheilesh Shah, a lifelong devotee of Ayurveda. We are comitted to making Ayurvedic supplements mainstream for helping people's lives. Certified as an Animal Cruelty-Free and Ethnic Minority-owned Business, we are on a mission to make create an impact on the general health and quality of life of people in the UK.
We support balance
Holistic wellness is rooted in the belief that there are no cures, only changes. Rather than treating ailments, Hesh believes in changing lifestyles. Ayurveda teaches us to view everything as medicine. We don't treat problems, we treat people.
We support agroecology
Herbs and other plants, including oils and common spices, are used extensively in Ayurvedic treatments. Hesh believes that herbs, barks and plants which are religiously used in Ayurveda must always be of the highest quality.
We support traditional knowledge
Ayurveda is an ancient traditional practise of plant-based medicine originating in India 5,000 years ago. Ayurveda is based on understanding the holistic and therapeutic properties of plants and the concept that well-being is a careful balance cultured by equally caring for our body, mind, and soul.